Smartphone buyers care less about AI than before

September 3, 2025
Written By Newsgetic Media

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Smartphone buyers seem to be cooling off when it comes to AI features. According to a recent CNET survey, AI isn’t as important to buyers this year as it was last year. Smartphone buyers now seem more interested in practical features that actually improve everyday use, rather than the flashy AI stuff that marketers often hype up.

Smartphone buyehttp://Smartphone buyers care less about AI than beforers focus more on design and ease of use
Smartphone buyers really care about how their phone looks and feels. It’s less about having the latest AI gimmicks and more about having a device that’s comfortable to hold and easy to navigate. Smartphone buyers often compare popular models like the iPhone and Samsung Galaxy based on design and user experience rather than AI features.

Smartphone buyers value solid performance over AI promises
Smartphone buyers tend to prioritize performance—like fast processors and reliable battery life—over AI claims. Most people want their phones to run smoothly throughout the day without lag or frequent charging. Smartphone buyers seem to trust real-world usability more than AI buzzwords.

Smartphone buyers still want great cameras, AI or not
Smartphone buyers haven’t lost interest in good camera quality, but they prefer straightforward camera performance over complicated AI enhancements. Many smartphone buyers find that simple, reliable photo and video quality matters more than AI-powered editing tools.

Smartphone buyers pay attention to price and value
Smartphone buyers are careful with their budgets and don’t want to spend extra on AI features they don’t really need. Many smartphone buyers choose mid-range phones that offer solid specs and a good overall experience instead of paying premium prices for AI-heavy devices that might not add much value.

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